News Corparation

Two companies in which News Corp owns:
-The Times
-Fox searchlight

Mass Audience Theories/ Media Influence

What text do you consume?
The texts that I use range from watching movies, to listening to radio.
How and why do you use them? I mostly use them for entertainment, or information which helps me throughout my life. I can be socially active, with communicating with others who have the same kind of interests.
Have you brought something after seeing an advert for it? I remember one time when I found an advert on T.V portraying a type of
Have you formed an opinion on something based on how it is portrayed in the media? When I think of this theory in the media it seems to ring true because of what exactly is being
What is your own opinion of mass audience theories? 


Do you believe that audiences are easily influenced by the media?

Audience Theories

Theories used in the Film Industry

Hypodermic Theories-

This is when the media is putting out a message which the audience is not prone to challenge or discuss the matter displayed. This was generally shown at the start of the 1920s where, by this time the war was starting to have an impact on the people. In this case, a form of propaganda was shown when women were sent out to help work in the factories. The message of this was very much accepted by the audience at the time especially as it could not be debated, however this type of theory is still used to make others aware of a serious matter.

Users and Gratifications Theory

There are four main reasons why people would use the media, which was introduced by Blulmer and katz. They state that "...not what does the media do to people, but what do people do with the media."

-Entertainment: It is a type of media text which is enjoyable and an escape from thier normal life.
E.g - In Tv forms, The only way is Essex- This is obviously there for entertainment however coincides with